Have You Ever Wondered…
Does This Sound Familiar?
You’re standing in the supermarket aisle with a decision to make: fresh broccoli or frozen florets? One feels “healthier,” the other more convenient - but which one actually supports your health goals better?
If you’re a woman over 35 juggling work, hormones, family, and self-care, you don’t have time for guesswork. Let’s break down the facts, the myths, and what really matters when it comes to fresh vs. frozen vegetables.
What the Research Says
Multiple studies published show that frozen vegetables can be just as nutritious as fresh, and sometimes even more so.
Frozen veg are usually picked and flash-frozen at peak ripeness, locking in nutrients;
Fresh produce loses nutrients (especially vitamin C and B vitamins) during storage, transport, and sitting in your fridge;
One 2022 study found frozen spinach had higher levels of vitamin A and folate compared to supermarket “fresh” spinach stored for 5+ days.
Bottom line: ‘Fresh’ isn’t always fresher nutritionally.
For women 35+, hormonal changes, slower metabolism, and shifts in muscle mass make consistent nutrition more important than ever. Here’s how frozen vegetables can support that:
They’re fast and easy to prepare - making it more likely you’ll hit your fibre and nutrient goals;
They reduce waste - no more wilted spinach guilt;
They support blood sugar balance when combined with protein and healthy fats.
The real question isn’t ‘which is better?’ It’s: which one helps you eat more veg, more often?
When Fresh Wins
When the produce is local and in season;
When you’re eating it raw, like in a salad or crudités;
When taste and texture are key (e.g., tomatoes, herbs, avocados)
When Frozen Wins
When time is tight and you need to cook in a flash
When you want to keep a nutrient-dense backup stash
When you’re cutting down on food waste or shopping less often
When you're trying to save money without sacrificing nutrition
If fresh veg fits your lifestyle, that’s great. If frozen helps you stay consistent, that’s just as powerful - maybe more.
There’s no award for cooking everything from scratch. There is one for feeding your body what it needs.
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Ciao for now, Ex.